| Course Type | Elective Course |
|---|
| Course Level | Master's Degree With Thesis |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 7 |
|---|
| Name of Lecturer(s) |
- |
| Learning Outcomes |
At the end of this course, the students;
- Learn the basic concepts and primary research in the field of social influence and attitude change.
- Learn and discuss about different psychological perspectives on social influence and attitude change.
- Evaluate critically the major theoretical approaches in the field of social influence and attitude change.
- Learn the major research methods used in studies of social influence and attitude change.
- Discuss and develop applications of topics of social influence and attitude change to areas such as health, politics, law, and mass communications.
|
| Mode of Delivery | Face to face |
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| Prerequisites | No |
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| Recommended Optional Programme Components | None |
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| Course Description | The aim of the course is to provide students with an organized knowledge of the theoretical and empirical issues involving attitudes and attitude change. Furthermore, theories and studies on the sources (social, motivational, cognitive) and their functions of social influence are presented. A detailed overview of the literature on attitude and the major attitude change theories will be considered. In this framework, topics as functions of and formation of attitudes, relationship between attitude and behavior, message learning approach, social judgment, balance theory, cognitive dissonance, self-perception, psychological reactance, elaboration likelihood model, and heuristics and biases will be discussed. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Introduction to Social Influence and Attitude Change |
|
2nd Week |
Process of Social Influence through Attitude Change |
|
3rd Week |
A World of Influence |
|
4th Week |
Influencing Behavior |
|
5th Week |
Influencing Attitudes through Behavior |
|
6th Week |
Changing Attitudes through Persuasion |
|
7th Week |
Making Persuasion Last |
|
8th Week |
Resisting and Embracing Persuasion |
|
9th Week |
Influence, Awareness, and the Unconscious |
|
10th Week |
Influence and the Legal System |
|
11th Week |
Social Influence in the Service of Health and Happiness |
|
12th Week |
Research and the Experimental Method |
|
13th Week |
Research and the Experimental Method (cont.) |
|
14th Week |
Measuring Attitudes and their Components |
|
15th Week |
General Evaluation |
|
| Recommended or Required Reading | Cialdini, R. B. (2008). Influence: Science and practice (5th ed.). Englewood Cliffs, NJ: Prentice Hall.
Zimbardo, P. G., & Leippe, M. R. (1991). McGraw-Hill series in social psychology. The psychology of attitude change and social influence. New York, NY, England: Mcgraw-Hill Book Company.
* The primary textbook for this course is renewed every year.
|
|---|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Discussion
- Questions/Answers
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Assignment |
10 |
20 |
| Project |
1 |
30 |
| Presentation of Article |
2 |
10 |
| Total(%) |
|
60 |
| Contribution of In-term Studies to Overall Grade(%) |
|
60 |
| Contribution of Final Examination to Overall Grade(%) |
|
40 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
|
|
|
| Preparation for Quiz |
|
|
|
| Individual or group work |
14 |
5 |
70 |
| Preparation for Final exam |
1 |
20 |
20 |
| Course hours |
15 |
3 |
45 |
| Preparation for Midterm exam |
|
|
|
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
3 |
3 |
| Homework |
10 |
5 |
50 |
| Project |
1 |
8 |
8 |
| Article Presentation |
2 |
8 |
16 |
| Total Work Load | 212 |
| Total Work Load / 30 (h) | 7.06 |
| ECTS Credit of the Course | 7 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
