STRATEGIC MANAGEMENT

MVE166

Course Type

Elective Course

Course Level

Associate Degree

Year of Study

Semester

ECTS

Name of Lecturer(s)

Learning Outcomes

At the end of this course, the students;

Mode of Delivery

Face to face

Prerequisites

Recommended Optional Programme Components

Course Description

Course Contents

WEEK	TOPICS
1^st Week	Concepts and techniques of strategic management, strategic management process.
2^nd Week	Strategic vision, goals and developing strategy.
3^rd Week	Industry and competition analysis
4^th Week	Company situation analysis (SWOT analysis)
5^th Week	Strategy and competitive advantages.
6^th Week	Organizational mission and vision
7^th Week	Basic strategies
8^th Week	Midterm
9^th Week	Operational, business and corporate level analysis
10^th Week	Functions of strategic management
11^th Week	Competitive strategy
12^th Week	Core competencesi reengineering and organizational structure
13^th Week	Business ethics and international business ethics standards
14^th Week	Strategic leadership
15^th Week	Review

Recommended or Required Reading

Hayri Ülgen, Kadri Mirze, İşletmelerde Stratejik Yönetim.

Planned Learning Activities and Teaching Methods

Assessment Methods and Criteria

	Quantity	Percentage (%)
Mid-term	1	30
Assignment	1	20
Total(%)		50
Contribution of In-term Studies to Overall Grade(%)		50
Contribution of Final Examination to Overall Grade(%)		50
Total(%)		100

Language of Instruction

Turkish

Work Placement(s)