| Course Type | Elective Course |
|---|
| Course Level | Associate Degree |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 4 |
|---|
| Name of Lecturer(s) |
- |
| Learning Outcomes |
At the end of this course, the students;
- Explain the fundamental concepts of the MICE industry, types of events, and the role of congress tourism in hotel management.
- Plan an event through all its processes (life cycle), from the conceptual stage to the evaluation phase.
- Prepare event budgets, execute financial planning
- Develop marketing, public relations, and communication strategies suitable for the target audience
- Coordinate the management of on-site meeting venues, food and beverage (F&B) operations, and general event logistics.
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | |
|---|
| Course Description | This is a professional course covering the planning and implementation processes of corporate organizations. Within the scope of the course, budgeting, field management, technical infrastructure coordination, and marketing strategies are discussed. The primary objective is to provide students with the skill to manage high-attendance organizations at professional standards and to ensure operational excellence. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Introduction to Congress and Event Industry (MICE) |
|
2nd Week |
Types of Events and Conferences |
|
3rd Week |
Event Venues and the Role of Hotels |
|
4th Week |
The Economic Dimension of Congress Tourism |
|
5th Week |
Event Planning Process |
|
6th Week |
Budgeting and Financial Management |
|
7th Week |
Event Marketing, Communication, and Sponsorship |
|
8th Week |
Midterm |
|
9th Week |
Operations and Logistics Management |
|
10th Week |
Human Resources and Stakeholder Management |
|
11th Week |
Technology in Event Management |
|
12th Week |
Risk Management, Safety, and Legal Issues |
|
13th Week |
On-Site Execution and Event Day Operations |
|
14th Week |
Post-Event Evaluation and Future Trends |
|
| Recommended or Required Reading | 1. Kongre Turizmi, Dr. A. Özdal Değirmencioğlu, Dr. Burcu Ilgaz (Detay Yayıncılık, 2021)
2. Etkinlik Yönetimi, Prof. Dr. Aylin Göztaş Pira, Doç. Dr. Eylin Babacan (Detay Yayıncılık, 2011)
3. Events Management Yazarlar: Glenn Bowdin, Johnny Allen, William O'Toole, Rob Harris, Ian McDonnell (Routledge / Taylor & Francis) |
|---|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Discussion
- Practice
- Presentation
- Project
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
30 |
| Quiz |
1 |
30 |
| Total(%) |
|
60 |
| Contribution of In-term Studies to Overall Grade(%) |
|
60 |
| Contribution of Final Examination to Overall Grade(%) |
|
40 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
|
|
|
| Preparation for Quiz |
1 |
10 |
10 |
| Individual or group work |
8 |
1 |
8 |
| Preparation for Final exam |
1 |
35 |
35 |
| Course hours |
14 |
3 |
42 |
| Preparation for Midterm exam |
1 |
25 |
25 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
1 |
1 |
| Homework |
|
|
|
| Total Work Load | 121 |
| Total Work Load / 30 (h) | 4.03 |
| ECTS Credit of the Course | 4 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
