E-BUSINESS

BYYA267

Course Code: BYYA267
Semester: -
Theory+Practice: 3 + 0
ECTS: 5

Course Type

Elective Course

Course Level

Associate Degree

Year of Study

Semester

ECTS

Name of Lecturer(s)

Learning Outcomes

At the end of this course, the students;

learn design and setting up of E-Management
learn the effects of database management on E-management
learn E-Management models
learn to evaluate the security
are informed about legal problems of E-Management

Mode of Delivery

Face to face

Prerequisites

Recommended Optional Programme Components

None

Course Description

Introduction to the main concepts of an electronic organization; technological, legal, and financial infrastructure of electronic commerce; utilization of information and communication technologies across various key business activities such as supply chain management, marketing, customer relationship management, and human resources management.

Course Contents

WEEK	TOPICS
1^st Week	Design and creating of E-Managements
2^nd Week	Database management
3^rd Week	Effects of database management on E-Managements
4^th Week	E-management models
5^th Week	E-Payment models
6^th Week	Multimedia contents and importance for managements
7^th Week	Electronical service quality
8^th Week	MIDTERM
9^th Week	E-Costumer relation criterias
10^th Week	Data mining in E-Management
11^th Week	Marketing via internet
12^th Week	Electronic media and electronic marketing
13^th Week	Electronic security
14^th Week	Electronic security

Recommended or Required Reading

Şule Özmen; Ağ Ekonomisinde Yeni Ticaret Yolu:E-Ticaret 2006
Efraim Turban; (2002) Electronic Commerce, A Managerial Perspective; Prentice Hall

Ali Farhoomand, Peter Lovelock ; (2001); Global E-Commerce; Prentice Hall

Efraim Turban; David King; (2003) Introduction to E-Commerce; Prentice Hall

Dave Chaffey; (2002); E-Business and E-Commerce Management; Prentice Hall

Planned Learning Activities and Teaching Methods

Lecture

Assessment Methods and Criteria

	Quantity	Percentage (%)
Mid-term	1	40
Assignment	1	20
Total(%)		60
Contribution of In-term Studies to Overall Grade(%)		60
Contribution of Final Examination to Overall Grade(%)		40
Total(%)		100

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Midterm exam	1	1	1
Preparation for Quiz
Individual or group work
Preparation for Final exam	1	45	45
Course hours	14	3	42
Preparation for Midterm exam	1	30	30
Laboratory (including preparation)
Final exam	1	1	1
Homework	1	30	30
Total Work Load			149
Total Work Load / 30 (h)			4.96
ECTS Credit of the Course			5

Language of Instruction

Turkish

Work Placement(s)

Programme Qualifications / Learning Outcomes

	LO1	LO2	LO3	LO4	LO5
K1
K2
K3	X		X
K4
K5
K6
K7
K8	X	X	X	X	X
K9
K10	X	X	X	X	X
K11			X