| Course Type | Elective Course |
|---|
| Course Level | Associate Degree |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 5 |
|---|
| Name of Lecturer(s) |
- |
| Learning Outcomes |
At the end of this course, the students;
- Know concept of the social media
- Know its various platforms
- Manage the relations of social network users
- Understand the importance of ethics for social media users.
- Understand the basics for creating content and activities.
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | None |
|---|
| Course Description | The aim of the course is to teach the students concept of Social Media and its platforms; user relations management ; importance of ethics for users and the basics for creating the content and the activities. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Concept of social media and its development. |
|
2nd Week |
Communication by way of social media, traditional media and social media relations. |
|
3rd Week |
Mobile media and social media relations. |
|
4th Week |
Social media platforms: Blog, forum, Sosyal medya platformları: Blog, forum, news groups, discussion groups, Wikis |
|
5th Week |
Managing the relations of social network users. |
|
6th Week |
Media sharing sites and managing relations with users. |
|
7th Week |
Elektronic mails and mail groups. |
|
8th Week |
Midterm exam |
|
9th Week |
Search engines and relations with users. |
|
10th Week |
Corporate web sites and relations with users |
|
11th Week |
Importance of creating content for socil media, content management. |
|
12th Week |
Activity creating, measurement and analysis. |
|
13th Week |
Social media ethics |
|
14th Week |
Consumer relations and social media. |
|
| Recommended or Required Reading | - Sosyal Medya-Akademi, Ed: Kara T., Beta Yayınevi, İstanbul, 2012.
- Sosyal Medya 101, Kahraman, M., MediaCat Kitapları, İstanbul, 2011. |
|---|
| Planned Learning Activities and Teaching Methods |
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
30 |
| Practice |
1 |
20 |
| Total(%) |
|
50 |
| Contribution of In-term Studies to Overall Grade(%) |
|
50 |
| Contribution of Final Examination to Overall Grade(%) |
|
50 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
1 |
1 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
|
|
|
| Preparation for Final exam |
1 |
40 |
40 |
| Course hours |
|
|
|
| Preparation for Midterm exam |
1 |
30 |
30 |
| Laboratory (including preparation) |
14 |
3 |
42 |
| Final exam |
1 |
1 |
1 |
| Homework |
3 |
5 |
15 |
| Performance Practice |
7 |
3 |
21 |
| Total Work Load | 150 |
| Total Work Load / 30 (h) | 5 |
| ECTS Credit of the Course | 5 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
