| Course Type | Elective Course |
|---|
| Course Level | Associate Degree |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 5 |
|---|
| Name of Lecturer(s) |
- |
| Learning Outcomes |
At the end of this course, the students;
- Know the concept of marketing
- Know marketing mix
- Can make market survey.
- Know distribution channels
- Possess knowledge about International Marketing
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | None |
|---|
| Course Description | The main purpose of this lecture is, gaining marketing principles and having ability to use them |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Marketing Topic, Scope, Evolution and Modern Marketing Management |
|
2nd Week |
Marketing Environment, The Role of Strategic Planning and Marketing |
|
3rd Week |
Marketing Information Systems and Marketing Research |
|
4th Week |
Consumer Markets and Consumer Behavior |
|
5th Week |
Industrial (Organizational) Markets and Industrial Buyer Behaviour |
|
6th Week |
Market Sections, Choosing Your Target Market and Demand Estimates |
|
7th Week |
Product, Price |
|
8th Week |
Midterm exam |
|
9th Week |
Generally Promotion (Promotion) |
|
10th Week |
Personal Selling and Sales Management |
|
11th Week |
Advertising, Sales Promotion and Publicity |
|
12th Week |
Distribution: Distribution Channels and Physical Distribution |
|
13th Week |
Marketing Management and Auditing Organization Practice |
|
14th Week |
International Marketing, Services Marketing |
|
| Recommended or Required Reading | -Mucuk, İ.(2009), Pazarlama İlkeleri, Seçkin Yayıncılık, Ankara.
- Tuncer Tokol, (2010), Pazarlama Yönetimi, Seçkin Yayıncılık.
- Philip Kotler, Marketing Management, www.slideshare.net |
|---|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Discussion
- Questions/Answers
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
40 |
| Assignment |
1 |
10 |
| Total(%) |
|
50 |
| Contribution of In-term Studies to Overall Grade(%) |
|
50 |
| Contribution of Final Examination to Overall Grade(%) |
|
50 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
1 |
1 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
14 |
1 |
14 |
| Preparation for Final exam |
1 |
35 |
35 |
| Course hours |
14 |
3 |
42 |
| Preparation for Midterm exam |
1 |
25 |
25 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
1 |
1 |
| Homework |
1 |
40 |
40 |
| Total Work Load | 158 |
| Total Work Load / 30 (h) | 5.26 |
| ECTS Credit of the Course | 5 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
