| Course Type | Elective Course |
|---|
| Course Level | Associate Degree |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 5 |
|---|
| Name of Lecturer(s) |
- |
| Learning Outcomes |
At the end of this course, the students;
- Learn mission and vision concepts.
- Learn the strategic management process.
- Have information about reengineering and organizational structure.
- Make corporate analysis.
- Learn about leadership and business ethics.
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | |
|---|
| Course Description | |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Concepts and techniques of strategic management, strategic management process. |
|
2nd Week |
Strategic vision, goals and developing strategy. |
|
3rd Week |
Industry and competition analysis |
|
4th Week |
Company situation analysis (SWOT analysis) |
|
5th Week |
Strategy and competitive advantages. |
|
6th Week |
Organizational mission and vision |
|
7th Week |
Basic strategies |
|
8th Week |
Midterm |
|
9th Week |
Operational, business and corporate level analysis |
|
10th Week |
Functions of strategic management |
|
11th Week |
Competitive strategy |
|
12th Week |
Core competencesi reengineering and organizational structure |
|
13th Week |
Business ethics and international business ethics standards |
|
14th Week |
Strategic leadership |
|
| Recommended or Required Reading | Hayri Ülgen, Kadri Mirze, İşletmelerde Stratejik Yönetim. |
|---|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Discussion
- Questions/Answers
- Presentation
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
30 |
| Assignment |
1 |
20 |
| Total(%) |
|
50 |
| Contribution of In-term Studies to Overall Grade(%) |
|
50 |
| Contribution of Final Examination to Overall Grade(%) |
|
50 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
1 |
1 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
14 |
1 |
14 |
| Preparation for Final exam |
1 |
40 |
40 |
| Course hours |
14 |
3 |
42 |
| Preparation for Midterm exam |
1 |
30 |
30 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
1 |
1 |
| Homework |
1 |
25 |
25 |
| Total Work Load | 153 |
| Total Work Load / 30 (h) | 5.1 |
| ECTS Credit of the Course | 5 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
