PUBLIC RELATIONS

BYYA203

Course Code: BYYA203
Semester: Third Term (Fall)
Theory+Practice: 3 + 0
ECTS: 4

Course Type

Compulsory Course

Course Level

Associate Degree

Year of Study

Semester

Third Term (Fall)

ECTS

Name of Lecturer(s)

Instructor Servet Kıvanç

Learning Outcomes

At the end of this course, the students;

Know the importance of public relations
Know the functions of PR
Know the relations between advertisement, publicity and marketing
Possess knowledge about promoting campaigns
Can make practices in the field of PR

Mode of Delivery

Face to face

Prerequisites

Recommended Optional Programme Components

None

Course Description

To teach the definition of public relations, the basic concepts, historical development process and sponsorship and lobbying approach.

Course Contents

WEEK	TOPICS
1^st Week	General informations about course scope, operation and evaluation.
2^nd Week	Basic principles of public relations, the concept of audience.
3^rd Week	Process of historical development of public relations.
4^th Week	Understanding of ethics in public relations.
5^th Week	The qualifications of public relations specialist.
6^th Week	The examples of public relations organizations.
7^th Week	Product, brand and corporate image
8^th Week	Mid-term
9^th Week	The importance of public relations in marketing communications.
10^th Week	Public relations and advertising
11^th Week	Public relations and exhibitions-fair design.
12^th Week	Public relations and media
13^th Week	Public relations and new media
14^th Week	Corporate Social Responsibility

Recommended or Required Reading

1. Sabuncuoğlu, Z. (2000). İşletmelerde Halkla İlişkiler. Ankara.
2. Kazancı, M. (2016). Kamuda ve Özel Kuruluşlarda Halkla İlişkiler. Turhan Kitabevi Ankara.
3. Foster, T. (1997). Müşteri Memnuniyetinin 101 Yolu. İstanbul: Alfa Yayınları.
4. Peltekoğlu, F. (1998). Halkla İlişkiler Nedir? İstanbul: Beta Basım.

Planned Learning Activities and Teaching Methods

Presentation
Lecture

Assessment Methods and Criteria

	Quantity	Percentage (%)
Mid-term	1	40
Total(%)		40
Contribution of In-term Studies to Overall Grade(%)		40
Contribution of Final Examination to Overall Grade(%)		60
Total(%)		100

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Midterm exam	1	1	1
Preparation for Quiz
Individual or group work	14	1	14
Preparation for Final exam	1	50	50
Course hours	14	3	42
Preparation for Midterm exam	1	25	25
Laboratory (including preparation)
Final exam	1	1	1
Homework	0	0	0
Total Work Load			133
Total Work Load / 30 (h)			4.43
ECTS Credit of the Course			4

Language of Instruction

Turkish

Work Placement(s)

Programme Qualifications / Learning Outcomes

	LO1	LO2	LO3	LO4	LO5
K1	X				X
K2					X
K3
K4	X				X
K5	X				X
K6
K7	X	X	X	X	X
K8
K9
K10
K11	X				X