| Course Type | Elective Course |
|---|
| Course Level | Bachelor's Degree |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 5 |
|---|
| Name of Lecturer(s) |
|
| Learning Outcomes |
At the end of this course, the students;
- Understand concepts related to new media technologies and social media and relate these concepts to communication studies.
- Acquire detailed knowledge about social media tools.
- Develop a social media communication plan.
- Create social media content.
- Grasp the importance of social media ethics.
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | None |
|---|
| Course Description | This course aims to provide students with theoretical and practical knowledge about the use, impact, and management of social media. The course covers fundamental information about social media and marketing, content creation for social media, developing and implementing social media strategies, reaching target audiences on popular social media platforms, managing social media in crisis situations, and understanding social media ethics. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Overview of course objectives and framework, Internet and web technologies |
|
2nd Week |
Definition and history of social media, differences from traditional media |
|
3rd Week |
Emergence and characteristics of new media |
|
4th Week |
Social media platforms |
|
5th Week |
Social media marketing |
|
6th Week |
Social media and target audiences |
|
7th Week |
Social media management |
|
8th Week |
Midterm exam |
|
9th Week |
Social media optimization |
|
10th Week |
Digital content creation and management strategies on social media |
|
11th Week |
Digital content creation and management strategies on social media |
|
12th Week |
Crisis management in social media |
|
13th Week |
Social media and ethics |
|
14th Week |
Project presentations |
|
| Recommended or Required Reading | Lecture notes
Tuten, T. L., & Solomon, M. R. (2017). Social media marketing. Sage.
Çağıl, A. (2017). Sosyal medya ile dijital pazarlama. Dikeyeksen Yayıncılık. |
|---|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Araştırma
- Presentation
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
30 |
| Assignment |
2 |
10 |
| Quiz |
4 |
20 |
| Total(%) |
|
60 |
| Contribution of In-term Studies to Overall Grade(%) |
|
60 |
| Contribution of Final Examination to Overall Grade(%) |
|
40 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
1 |
1 |
| Preparation for Quiz |
4 |
2 |
8 |
| Individual or group work |
14 |
2 |
28 |
| Preparation for Final exam |
1 |
30 |
30 |
| Course hours |
13 |
3 |
39 |
| Preparation for Midterm exam |
1 |
20 |
20 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
1 |
1 |
| Homework |
2 |
10 |
20 |
| Total Work Load | 147 |
| Total Work Load / 30 (h) | 4.9 |
| ECTS Credit of the Course | 5 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
