HEALTH COMMUNICATION

SYUP521

Course Code: SYUP521
Semester: -
Theory+Practice: 3 + 0
ECTS: 8

Course Type

Elective Course

Course Level

Master's Degree Without Thesis

Year of Study

Semester

ECTS

Name of Lecturer(s)

Learning Outcomes

At the end of this course, the students;

Define health communication
Explains the theoretical background of health communication
Evaluates the developments in the field of health communication
He / She classifies methods and strategies specific to health communication
Evaluates the health discourse in the media with a health communication perspective
Make a critical assessment of the problem areas in health communication

Mode of Delivery

E-Learning

Prerequisites

Recommended Optional Programme Components

There is no recommended course associated with this course.

Course Description

This course is designed to provide students the knowledge of how to effectively frame communication, select media, and construct public health campaigns.

Course Contents

WEEK	TOPICS
1^st Week	Introduction to health communication, what is health communication?
2^nd Week	Health communication as an ınterdisciplinary field, characteristics of health communication
3^rd Week	History and developments of health communication
4^th Week	Health communication theories
5^th Week	Health communication theories
6^th Week	Health communication models
7^th Week	Health communication campaign process
8^th Week	Health communication campaign process
9^th Week	Risk communication and media advocacy
10^th Week	Health literacy, critical health communication
11^th Week	Media and health
12^th Week	Health communication with new communication technologies
13^th Week	Interpersonal communication perspective of health communication
14^th Week	Health communication and ethics
15^th Week	Health communication and ethics

Recommended or Required Reading

Sezgin, Deniz, (2011), Tıbbileştirilen Yaşam Bireyselleştirilen Sağlık, İstanbul: Ayrıntı.
Seal, Clive (2003), "Health and The Media: An Overview", Sociology of Health and Illness, vol.25, no.6,pp.513-531
Parrott, Roxanne, (2004), Emphasizing Communication in Health Communication", Journal of Communication, December
Özdemir, Gamze Yücesan, Özdemir, Ali Murat, (2006), ?Medya ve Sağlık: Patolojik Bir İlişki?, Toplum ve Hekim, Ocak-Şubat, cilt 21, sayı 1, s.32-38.
Schiavo, Renata, (2007) , Health Communication: From Theory to Practice, Jossey Bass, USA
Çınarlı, İnci, (2008), Sağlık İletişimi ve Medya, Ankara: Nobel
Okay, Ayla, (2009), Sağlık İletişimi, İstanbul: MediaCat

Planned Learning Activities and Teaching Methods

Questions/Answers
Lecture
Discussion
Project

Assessment Methods and Criteria

	Quantity	Percentage (%)
Assignment	2	20
Total(%)		20
Contribution of In-term Studies to Overall Grade(%)		20
Contribution of Final Examination to Overall Grade(%)		80
Total(%)		100

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Midterm exam
Preparation for Quiz
Individual or group work	15	5	75
Preparation for Final exam	1	35	35
Course hours	15	3	45
Preparation for Midterm exam
Laboratory (including preparation)
Final exam
Homework	2	20	40
Article	3	10	30
Total Work Load			225
Total Work Load / 30 (h)			7.5
ECTS Credit of the Course			8

Language of Instruction

Turkish

Work Placement(s)

Programme Qualifications / Learning Outcomes

	LO1	LO2	LO3	LO4	LO5	LO6
K1	X	X	X	X	X	X
K2
K3
K4
K5
K6
K7
K8
K9
K10