HUMAN RESOURCES MANAGEMENT IN HEALTH CARE ORGANIZATIONS

SYUP505

Course Code: SYUP505
Semester: Third Term (Fall)
Theory+Practice: 3 + 0
ECTS: 8

Course Type

Compulsory Course

Course Level

Master's Degree Without Thesis

Year of Study

Semester

Third Term (Fall)

ECTS

Name of Lecturer(s)

Professor Şahin Kavuncubaşı

Learning Outcomes

At the end of this course, the students;

Perform analysis about the health facilities' problem through the conclusion developing strategic recommendation.

Mode of Delivery

E-Learning

Prerequisites

Recommended Optional Programme Components

There is no recommended optional programme component for this course.

Course Description

Course focuses on determined real problems of health care facilities and developed policy and strategy for analysing and solving these problems with sentezing the others courses.

Course Contents

WEEK	TOPICS
1^st Week	Basic concepts of strategic management
2^nd Week	Strategic management in business
3^rd Week	Strategy development process
4^th Week	Strategy development process
5^th Week	External environment analysis
6^th Week	Internal environment analysis
7^th Week	Portfolio analysis - case studies
8^th Week	Strategic management techniques - case studies
9^th Week	Strategic management techniques - case studies
10^th Week	Implementation of strategies - case study
11^th Week	Evaluation of strategic results - case studies
12^th Week	Service marketing
13^th Week	Strategic marketing
14^th Week	New directions in marketing
15^th Week	New directions in marketing
16^th Week

Recommended or Required Reading

Eren, E, (1997) İşletmelerden Stratejik Yönetim ve İşletme Politikası, Der Yayınevi.
Lovelock, Wright (2003) Principles of Service Marketing and Management, Prentice Hall.
Schulz and Johnson, Management of Hospitals (1976) McGraw Hill Book Company.
Tek, Ö. (1997) Pazarlama İlkeleri, İzmir.
Kotler, P. (1983) Principles of Marketing, Prentice Hall.
Kindra -Jones(1990), Marketing Strategies for the Health Care Administrator, Canadian Hospital Association Press.

Planned Learning Activities and Teaching Methods

Lecture
Case Study

Assessment Methods and Criteria

	Quantity	Percentage (%)
Assignment	2	20
Total(%)		20
Contribution of In-term Studies to Overall Grade(%)		20
Contribution of Final Examination to Overall Grade(%)		80
Total(%)		100

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Midterm exam
Preparation for Quiz
Individual or group work	15	5	75
Preparation for Final exam	1	35	35
Course hours	15	3	45
Preparation for Midterm exam
Laboratory (including preparation)
Final exam	1	1	1
Homework	3	25	75
Total Work Load			231
Total Work Load / 30 (h)			7.7
ECTS Credit of the Course			8

Language of Instruction

Turkish

Work Placement(s)

Programme Qualifications / Learning Outcomes

	LO1
K1	X
K2
K3
K4
K5
K6	X
K7
K8	X
K9	X
K10