| Course Type | Elective Course |
|---|
| Course Level | Master's Degree Without Thesis |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 10 |
|---|
| Name of Lecturer(s) |
|
| Learning Outcomes |
At the end of this course, the students;
- Know e-Commerce concept
- Know e-Commerce applications
- Know e-Commerce market models
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | No required cources for this course |
|---|
| Course Description | In this course, with the e-commerce and its applications, business, commerce and marketing methods will be learned. It will also be examined that how firms represent themselves on internet, create awareness, improve their commerce and marketing skills and knowledge. The advantages and types of e-commerce, creating web sites for e-commerce subjects will be discussed in the course. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Definitions of E-Commerce |
|
2nd Week |
Types of E-Commerce |
|
3rd Week |
E-Commerce in Turkey and World |
|
4th Week |
Internet Entrepreneurship and E-Commerce |
|
5th Week |
Businesses and E-Commerce Models |
|
6th Week |
Intellectual Properties |
|
7th Week |
E-Commerce Strategies and Services |
|
8th Week |
Midterm |
|
9th Week |
E-Marketing and E-Commerce I |
|
10th Week |
E-Marketing and E-Commerce II |
|
11th Week |
E-Commerce and Tools and Payment Options |
|
12th Week |
Problems in E-Commerce and Security |
|
13th Week |
Project Presentations |
|
14th Week |
Project Presentations |
|
15th Week |
Review |
|
| Recommended or Required Reading | Hossein Bidgoli, Electronic Commerce Principles and Practice, (2002), Academic Press. |
|---|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Case Study
- Problem Solving
- Project
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
30 |
| Project |
1 |
20 |
| Total(%) |
|
50 |
| Contribution of In-term Studies to Overall Grade(%) |
|
50 |
| Contribution of Final Examination to Overall Grade(%) |
|
50 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
3 |
3 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
14 |
6 |
84 |
| Preparation for Final exam |
1 |
55 |
55 |
| Course hours |
14 |
3 |
42 |
| Preparation for Midterm exam |
1 |
50 |
50 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
3 |
3 |
| Homework |
|
|
|
| Project |
1 |
50 |
50 |
| Total Work Load | 287 |
| Total Work Load / 30 (h) | 9.56 |
| ECTS Credit of the Course | 10 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
