| Course Type | Elective Course |
|---|
| Course Level | Bachelor's Degree |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 5 |
|---|
| Name of Lecturer(s) |
|
| Learning Outcomes |
At the end of this course, the students;
- Define the key concepts of visual culture.
- Critically analyze visual materials in art and media.
- Interpret the ideological and cultural contexts of visual representations.
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | |
|---|
| Course Description | This course focuses on iconography and iconology to examine the symbolic language and visual structure of images in art, photography, film, advertising, and digital media. It introduces basic visual principles, color theory, and Gestalt approaches to explore how images produce meaning and operate within different cultural contexts. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Introduction and Course Content Introduction |
|
2nd Week |
Basic Visual Principles, Color Theory and Gestalt Theory |
|
3rd Week |
Visual Description |
|
4th Week |
Iconographic Method: Panofsky |
|
5th Week |
Introduction to Iconology with Belting and Mitchell |
|
6th Week |
Description Practice and Symbol Identification |
|
7th Week |
Barthes: Rhetoric of the Image ve Photographic Message |
|
8th Week |
Barthes: Rhetoric of the Image ve Photographic Message |
|
9th Week |
Iconography of Advertising and Photography |
|
10th Week |
Arnheim: Visual Dynamics, Expression and Balance |
|
11th Week |
Composition and Gesture-Oriented Analysis |
|
12th Week |
Film and Television Iconography |
|
13th Week |
Advertising, Brands and Digital Icons |
|
14th Week |
General Review and Synthesis |
|
| Recommended or Required Reading | John Berger, Görme Biçimleri
Laura Mulvey, Görsel Haz Ve Anlatı Sineması Makalesi
Umut Tümay Aslan, Görsel Olanı Okumak: Eleştirel Görsel Okur-Yazarlık Makalesi. İletişim : Araştırmaları, 2003 1(1): 39-64 |
|---|
| Planned Learning Activities and Teaching Methods |
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
30 |
| Quiz |
1 |
20 |
| Total(%) |
|
50 |
| Contribution of In-term Studies to Overall Grade(%) |
|
50 |
| Contribution of Final Examination to Overall Grade(%) |
|
50 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
2 |
2 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
3 |
3 |
9 |
| Preparation for Final exam |
1 |
50 |
50 |
| Course hours |
14 |
3 |
42 |
| Preparation for Midterm exam |
1 |
50 |
50 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
|
|
|
| Homework |
|
|
|
| Project |
|
|
|
| Total Work Load | 153 |
| Total Work Load / 30 (h) | 5.1 |
| ECTS Credit of the Course | 5 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
