| Course Type | Elective Course |
|---|
| Course Level | Associate Degree |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 5 |
|---|
| Name of Lecturer(s) |
|
| Learning Outcomes |
At the end of this course, the students;
- know what Public Relation is.
- know the function of Public Relation.
- know the relation of advertisement, publicity, propaganda and marketing.
- know the Public Relation campaigns.
- practice Public Relation
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | |
|---|
| Course Description | The concept of public relations and the history of public relations, public relations, advertising, propaganda and marketing from the difference, public relations applications, four models, definition of the target audience and campaigns, media relations, crisis management, company identity, ethical issues in the company image and public relations are examined within this course. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
General informations about course scope, operation and evaluation. |
|
2nd Week |
Basic principles of public relations, the concept of audience. |
|
3rd Week |
Process of historical development of public relations. |
|
4th Week |
Understanding of ethics in public relations. |
|
5th Week |
The qualifications of public relations specialist. |
|
6th Week |
The examples of public relations organizations. |
|
7th Week |
Product, brand and corporate image |
|
8th Week |
Midterm Exam |
|
9th Week |
The importance of public relations in marketing communications. |
|
10th Week |
Public relations and advertising |
|
11th Week |
Public relations and exhibitions-fair design. |
|
12th Week |
Public relations and media |
|
13th Week |
Public relations and new media |
|
14th Week |
Corporate Social Responsibility |
|
15th Week |
Effective Presantation Skils |
|
| Recommended or Required Reading | Ders Kitabı: Filiz Peltekoğlu: Halkla İlişkiler Nedir? İstanbul: Beta Basım, 1998.
Yardımcı Ders Kitaplar: Metin Kazancı, Kamuda ve Özel Kesimde Halkla İlişkiler, Ankara, Turhan Kitabevi, 2013. |
|---|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Discussion
- Questions/Answers
- Problem Solving
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
40 |
| Total(%) |
|
40 |
| Contribution of In-term Studies to Overall Grade(%) |
|
40 |
| Contribution of Final Examination to Overall Grade(%) |
|
60 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
2 |
1 |
2 |
| Preparation for Quiz |
1 |
15 |
15 |
| Individual or group work |
1 |
30 |
30 |
| Preparation for Final exam |
1 |
40 |
40 |
| Course hours |
15 |
3 |
45 |
| Preparation for Midterm exam |
1 |
20 |
20 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
1 |
1 |
| Homework |
|
|
|
| Total Work Load | 153 |
| Total Work Load / 30 (h) | 5.1 |
| ECTS Credit of the Course | 5 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
