LEGISLATION OF INTERNATIONAL TRADE

ULT503

Course Code: ULT503
Semester: First Term (Fall)
Theory+Practice: 3 + 0
ECTS: 10

Course Type

Compulsory Course

Course Level

Master's Degree Without Thesis

Year of Study

Semester

First Term (Fall)

ECTS

Name of Lecturer(s)

Learning Outcomes

At the end of this course, the students;

Review of the course and concepts related to marketing management.
Outcomes from theories of international trade and economics.
Planning the marketing activities within the framework of the intentions and forms of participation in international marketing activities of the companies and international environmental conditions.
Decisions on international marketing mix (product, price, distribution and promotion).

Mode of Delivery

Face to face

Prerequisites

Recommended Optional Programme Components

Course Description

This course focuses on the market entrance and the internationalization process of business firms operating outside their national borders in addition to examination of theories of international marketing. Based on this theoretical framework, international marketing environment, reasons for economic integration, entry modes to international markets, the decisions related to product, price, distribution and promotion as well as the delivery and payment types in international marketing are among the topics covered.

Course Contents

WEEK	TOPICS
1^st Week	General Information
2^nd Week	International Economy, Foreign Trade and Foreign Trade Theories
3^rd Week	Theoretical Approaches to International Business and Marketing
4^th Week	Planning and Environmental Factors in International Marketing
5^th Week	Strategies for International Market (Identification, Segmentation, Targeting and Positioning of International Markets)
6^th Week	International Marketing Mix (1) Product and Product and Brand Decisions
7^th Week	International Marketing Mix (2) Price and Pricing Decisions
8^th Week	International Marketing Mix (3) Distribution and Distribution Decisions
9^th Week	International Marketing Mix (4) Promotion and Promotion Decisions
10^th Week	International Distribution Agents in Export Marketing
11^th Week	Contracted Outward Decisions and Approaches
12^th Week	Production Decisions and Approaches in Foreign Markets
13^th Week	Some Special Regulations and Practices in International Marketing
14^th Week	PRESENTATION

Recommended or Required Reading

1. Warren J. KEEGAN-Mark C. GREEN, Global Marketing, (9th Ed.) Pearson Prentice Hall Edit, 2017
2. Mehmet KARAFAKİOĞLU, Uluslararası Pazarlama Yönetimi, (9. Baskı),Beta Yayınları, 2008.
3. H. Ferhat ECER- Murat CANITEZ, Uluslararası Pazarlama; Teori ve Uygulamalar,(2. Baskı), Gazi Kitapevi, 2005.
4. Gerald ALBAUM- -Edwin DUERR, International and Export Marketing (9th.Ed.), Pearson Prentice Hall, 2008.
5. Philip CATEORA- Mary GILLY- John GRAHAM, International Marketing, 14th. Ed. Mc.Graw Hill, 2009..
6. Ömer AKAT, Uluslararası Pazarlama Karması ve Yönetimi, (7. Baskı), Ekin Yayınları, 2009.

Planned Learning Activities and Teaching Methods

Lecture
Discussion
Project
Presentation
Questions/Answers

Assessment Methods and Criteria

	Quantity	Percentage (%)
Assignment	12	25
Project	1	65
Other	1	10
Total(%)		100
Contribution of In-term Studies to Overall Grade(%)		100
Contribution of Final Examination to Overall Grade(%)		0
Total(%)		100

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Midterm exam
Preparation for Quiz
Individual or group work
Preparation for Final exam
Course hours	14	3	42
Preparation for Midterm exam
Laboratory (including preparation)
Final exam
Homework	12	4	48
Presentation (including preperation)	1	1	1
Literature review	1	200	200
Total Work Load			291
Total Work Load / 30 (h)			9.7
ECTS Credit of the Course			10

Language of Instruction

Turkish

Work Placement(s)

Programme Qualifications / Learning Outcomes

	LO1	LO2	LO3	LO4
K1	X	X	X	X
K2
K3	X	X	X	X
K4
K5
K6
K7
K8
K9
K10