| Course Type | Elective Course |
|---|
| Course Level | Master's Degree With Thesis |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 10 |
|---|
| Name of Lecturer(s) |
- |
| Learning Outcomes |
At the end of this course, the students;
- To learn about the technical, legal and financial infrastructure of electronic commerce
- To understand the use of information and communication technologies in basic business processes
- Understanding the international, ethical and social dimensions of mobile commerce, e-commerce software, e-commerce
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | |
|---|
| Course Description | Within the scope of this course, the concepts and operation of the electronic business are examined by considering the ethical and social dimensions. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Course Introduction |
|
2nd Week |
Communication and the effect of communication on trade |
|
3rd Week |
internet history |
|
4th Week |
Network and internet concepts |
|
5th Week |
Concepts related to e-commerce |
|
6th Week |
E-business models |
|
7th Week |
E-marketing and advertising |
|
8th Week |
MID-TERM EXAM (NO COURSE) |
|
9th Week |
Characteristics and types of contracts concluded in electronic environment |
|
10th Week |
Benefits and problems of e-commerce |
|
11th Week |
Security in e-commerce |
|
12th Week |
Consumer protection in e-commerce |
|
13th Week |
Case Study |
|
14th Week |
Case Study |
|
| Recommended or Required Reading | Kienan, B. (2002). İşletmeler İçin Çözümler E-Ticaret, Arkadaş Yayınları.
Kraemer, K.L.; Dedrick, J.; Melville, N.P.; Zhu, K. (2006). Global e-commerce: Impacts of National Environment and Policy, Cambridge University Press.
Ders Notları |
|---|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Questions/Answers
- Case Study
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
40 |
| Presentation of Case Study |
1 |
10 |
| Total(%) |
|
50 |
| Contribution of In-term Studies to Overall Grade(%) |
|
50 |
| Contribution of Final Examination to Overall Grade(%) |
|
50 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
2 |
2 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
|
|
|
| Preparation for Final exam |
1 |
100 |
100 |
| Course hours |
13 |
3 |
39 |
| Preparation for Midterm exam |
1 |
2 |
2 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
4 |
4 |
| Homework |
2 |
70 |
140 |
| Total Work Load | 287 |
| Total Work Load / 30 (h) | 9.56 |
| ECTS Credit of the Course | 10 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
