| Course Type | Elective Course |
| Course Level | Bachelor's Degree |
| Year of Study | - |
| Semester | - |
| ECTS | 5 |
| Name of Lecturer(s) |
- |
| Learning Outcomes |
At the end of this course, the students;
- Apply fundamental art and design knowledge to their work.
- Establish connections between fundamental art and design skills and other fields.
- Create original works using fundamental art and design skills.
- Communicate visually and express themselves.
- Work within a specific concept and its limitations.
- Develop visual perception skills.
- Act in accordance with existing laws and regulations and take ethical responsibility.
- Think within a given context.
- Keep up with evolving and changing technology and select what best suits them.
- Possess fundamental technical and practical knowledge of photography and apply it to graphic design.
- Animate images using sound, light, and other effects.
- Develop perception and problem-solving skills.
- Think conceptually and express their ideas visually.
- Creatively express a thought, concept, or phenomenon through visual means.
- Plan and design an advertising campaign in detail and step by step.
|
| Mode of Delivery | Face to face |
| Prerequisites | No |
| Recommended Optional Programme Components | None |
| Course Description | Methods and equipment used in advertising photography. |
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Introduction, course overview, and discussions on the syllabus. |
|
2nd Week |
History of advertising photography. |
|
3rd Week |
Discussions on existing advertising shoots. |
|
4th Week |
Discussions on existing advertising shoots. |
|
5th Week |
Introduction and use of studio equipment. |
|
6th Week |
Selection of the first project topic and sketch studies. |
|
7th Week |
Practical application. |
|
8th Week |
Practical application. |
|
9th Week |
Preparing the captured works for presentation. |
|
10th Week |
Selection of the second project and sketch studies. |
|
11th Week |
Practical application. |
|
12th Week |
Practical application. |
|
13th Week |
Preparing the captured works for presentation. |
|
14th Week |
Presentation studies. |
|
| Recommended or Required Reading | - |
| Planned Learning Activities and Teaching Methods |
- Lecture
- Case Study
- Practice
- Project
- Questions/Answers
- Presentation
|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
30 |
| Other |
1 |
70 |
| Total(%) |
|
100 |
| Contribution of In-term Studies to Overall Grade(%) |
|
100 |
| Contribution of Final Examination to Overall Grade(%) |
|
0 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
1 |
1 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
14 |
4 |
56 |
| Preparation for Final exam |
1 |
9 |
9 |
| Course hours |
14 |
4 |
56 |
| Preparation for Midterm exam |
1 |
5 |
5 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
1 |
1 |
| Homework |
|
|
|
| Performance Practice |
2 |
10 |
20 |
| Total Work Load | 148 |
| Total Work Load / 30 (h) | 4.93 |
| ECTS Credit of the Course | 5 |
|
| Language of Instruction | Turkish |
| Work Placement(s) | No |