Information Package

Program of Graphic Design

GRA454

ADVERTISING PHOTOGRAPHY

Course Code
GRA454
Semester
-
Theory+Practice
2 + 2
ECTS
5
Course TypeElective Course
Course LevelBachelor's Degree
Year of Study-
Semester-
ECTS5
Name of Lecturer(s) -
Learning Outcomes

At the end of this course, the students;

  1. Apply fundamental art and design knowledge to their work.
  2. Establish connections between fundamental art and design skills and other fields.
  3. Create original works using fundamental art and design skills.
  4. Communicate visually and express themselves.
  5. Work within a specific concept and its limitations.
  6. Develop visual perception skills.
  7. Act in accordance with existing laws and regulations and take ethical responsibility.
  8. Think within a given context.
  9. Keep up with evolving and changing technology and select what best suits them.
  10. Possess fundamental technical and practical knowledge of photography and apply it to graphic design.
  11. Animate images using sound, light, and other effects.
  12. Develop perception and problem-solving skills.
  13. Think conceptually and express their ideas visually.
  14. Creatively express a thought, concept, or phenomenon through visual means.
  15. Plan and design an advertising campaign in detail and step by step.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionMethods and equipment used in advertising photography.
Course Contents
WEEK TOPICS
1st Week Introduction, course overview, and discussions on the syllabus.
2nd Week History of advertising photography.
3rd Week Discussions on existing advertising shoots.
4th Week Discussions on existing advertising shoots.
5th Week Introduction and use of studio equipment.
6th Week Selection of the first project topic and sketch studies.
7th Week Practical application.
8th Week Practical application.
9th Week Preparing the captured works for presentation.
10th Week Selection of the second project and sketch studies.
11th Week Practical application.
12th Week Practical application.
13th Week Preparing the captured works for presentation.
14th Week Presentation studies.
Recommended or Required Reading-
Planned Learning Activities and Teaching Methods
  • Lecture
  • Case Study
  • Practice
  • Project
  • Questions/Answers
  • Presentation
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 30
Other 1 70
Total(%) 100
Contribution of In-term Studies to Overall Grade(%) 100
Contribution of Final Examination to Overall Grade(%) 0
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 1 1
Preparation for Quiz
Individual or group work 14 4 56
Preparation for Final exam 1 9 9
Course hours 14 4 56
Preparation for Midterm exam 1 5 5
Laboratory (including preparation)
Final exam 1 1 1
Homework
Performance Practice 2 10 20
Total Work Load148
Total Work Load / 30 (h)4.93
ECTS Credit of the Course5
Language of InstructionTurkish
Work Placement(s)No
LO1 LO2 LO3 LO4 LO5 LO6 LO7 LO8 LO9 LO10 LO11 LO12 LO13 LO14 LO15
K1
K2 X
K3
K4 X
K5 X X X
K6 X X X
K7 X
K8
K9 X X X
K10 X X X
K11 X
K12
K13
K14 X
K15
K16
K17
K18 X
K19 X X
K20
K21
K22