Information Package
baskent.edu.tr

Program of Graphic Design

GRA428

GRAPHIC DESIGN PROJECT VI

Course Code
GRA428
Semester
Eighth Term (Spring)
Theory+Practice
2 + 4
ECTS
8
Course TypeCompulsory Course
Course LevelBachelor's Degree
Year of Study4
SemesterEighth Term (Spring)
ECTS8
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. Solve design problems and generate original ideas.
  2. Work within a specific concept and its limitations.
  3. Establish and interpret the relationship between the past, present, and future in design.
  4. Develop critical thinking skills.
  5. Express their thoughts verbally and visually.
  6. Relate historical, social, and economic conditions to art and design processes.
  7. Creatively express an idea, concept, or phenomenon visually.
  8. Think conceptually and express their thoughts visually.
  9. Select and create typography and letterforms suitable for their work.
  10. Apply the correct typographic design knowledge relevant to their field.
  11. Establish and apply the relationship between visual documents and text.
  12. Is able to use AI tools in terms of proper design field with ethical principals.
Mode of DeliveryFace to face
PrerequisitesYes(GRA427)
Recommended Optional Programme ComponentsNone
Course DescriptionThis course involves creating a graduation project and running a campaign on a selected topic, utilizing all aspects of graphic design. The course includes the creation and exhibition of various graphic products such as corporate identity, TV advertisements, websites, billboards, brochures, motion graphics, building wraps, interior and exterior designs, and 3D products.Artificial intelligence tools are used ethically during the project process.
Course Contents
WEEK TOPICS
1st Week Introduction / Discussion of the project topic
2nd Week Topic selection / Corporate identity studies
3rd Week Finalization of logo and corporate identity design
4th Week Website design
5th Week 3D products / Promotional products / Critiques
6th Week TV advertising campaign / Sketch studies
7th Week Interior/exterior applications / Critiques
8th Week Pre-jury
9th Week Studio critiques
10th Week Studio critiques
11th Week Studio critiques
12th Week Studio critiques
13th Week Studio critiques
14th Week Jury and exhibition
15th Week
Recommended or Required ReadingMalcolm Barnard, 2005, Graphic Design as Communication. UK, Routledge.
Philip Meggs, 1992, Type and Image. Canada, John Wiley and Sons.
Robin Landa, 2001, Graphic Design Solutions. Canada, OnWord Press.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
  • Case Study
  • Problem Solving
  • Practice
  • Project
  • Presentation
  • Questions/Answers
  • Report Preparation
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 30
Project 1 70
Total(%) 100
Contribution of In-term Studies to Overall Grade(%) 100
Contribution of Final Examination to Overall Grade(%) 0
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 6 6
Preparation for Quiz
Individual or group work 14 5 70
Preparation for Final exam 1 15 15
Course hours 14 6 84
Preparation for Midterm exam 1 15 15
Laboratory (including preparation)
Final exam 1 6 6
Homework
Presentation (including preperation) 1 4 4
Project 2 20 40
Total Work Load240
Total Work Load / 30 (h)8
ECTS Credit of the Course8
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

LO1 LO2 LO3 LO4 LO5 LO6 LO7 LO8 LO9 LO10 LO11 LO12
K1
K2
K3 X X
K4 X X
K5 X X X
K6
K7 X
K8
K9 X X
K10 X X X
K11 X
K12
K13
K14
K15
K16
K17
K18
K19
K20
K21
K22