Competence of working within a specified concept and limits
Competence to behave accordingly with the present laws and regulations and take ethical responsibility
Competence of following the improving and changing technology and select the most appropriate
Competence of constituting relation between historical, communal and economic conditions and art and design processes
Competence of working between disciplines in Art and design field
Competence of critical thinking
Competence of thinking in a context
Mode of Delivery
Face to face
Prerequisites
No
Recommended Optional Programme Components
None
Course Description
Relationship of marketing communication principles with the advertisements which are published on television, magazines, newspapers, radio, internet and making advertisement analysis.
Course Contents
WEEK
TOPICS
1st Week
Marketing communication, communication plan and general frame
2nd Week
Integrated marketing communication. Brand and brand strategies
3rd Week
Aim of marketing communication and preparing communication budget
4th Week
Media planing,advertising and avertising researches
5th Week
Public relations, sales, promotion and sponsorship
6th Week
Direct marketing, international communication
7th Week
Midterm
8th Week
Advertising analysis
9th Week
Visual and critical literacy
10th Week
Metods of advertising analysis
11th Week
Semiotical analysis
12th Week
Advetising-culture relationship and consumer society
13th Week
Significance of advertising
14th Week
Globalisation consumer society Advertising-brand realtion
Recommended or Required Reading
-
Planned Learning Activities and Teaching Methods
Lecture
Discussion
Questions/Answers
Case Study
Practice
Project
Presentation
Report Preparation
Assessment Methods and Criteria
Quantity
Percentage (%)
Mid-term
1
50
Other
1
50
Total(%)
100
Contribution of In-term Studies to Overall Grade(%)
100
Contribution of Final Examination to Overall Grade(%)
