MEDIA AND PERCEPTION MANAGEMENT

RTS549

Course Code: RTS549
Semester: -
Theory+Practice: 3 + 0
ECTS: 10

Course Type

Elective Course

Course Level

Master's Degree With Thesis

Year of Study

Semester

ECTS

Name of Lecturer(s)

Learning Outcomes

At the end of this course, the students;

will be able to analyze news content.
will be able to understand the importance and the meaning of agenda setting.
will be able to define the difference between propaganda and perception management.

Mode of Delivery

Face to face

Prerequisites

Recommended Optional Programme Components

none.

Course Description

Social and individual perception processes, media?s social role as consent producing actor, functions of various application fields such as ?radio, television, cinema, social media? in public opinion formation are analyzed in the context of perception management.

Course Contents

WEEK	TOPICS
1^st Week	The definition and characteristics of perception management.
2^nd Week	Attitute and perception
3^rd Week	Processes of the formation of public opinion.
4^th Week	The definition and history of public opinion.
5^th Week	Public opinion and the mass.
6^th Week	Media and perception management.
7^th Week	Media and manufacturing consent.
8^th Week	Mid-Term
9^th Week	Public relations, perception management and public diplomacy
10^th Week	Perception management - Soft Power.
11^th Week	Perception management - Leader and the psychology and masses.
12^th Week	Crisis and Perception management
13^th Week	Perception management and strategic communication
14^th Week	New Social Movements and perception management

Recommended or Required Reading

Alim Şerif Onaran; Kamuoyu, Filiz Kitapevi, 1984, İstanbul.
Elisabeth Noelle-Neumann; Kamuoyu, Dost Kitapevi, 1998, Ankara.
Elias Canetti, Kitle ve İktidar, Ayrıntı Yayınları, 1998, Ankara.
Süleyman İrvan, Medya, Kültür, Siyaset, Alp Yayınevi, 2002, Ankara.
Richard Sennett, Kamusal İnsanın Çöküşü, Ayrıntı Yayınevi, 2004, İstanbul.
Nick Stevenson, Medya Kültürleri, Ütopya Yayınevi, 2008, Ankara.
Jürgen Habermas, Kamusallığın Yapısal Dönüşümü, İletişim Yayınları, 2009, İstanbul.
Levent Yaylagül, Kitle İletişim Kuramları, Dipnot Yayınevi, 2010, Ankara.
Ünsal Oskay, Kitle Haberleşmesi Teorilerine Giriş, Der Yayınları, 2010, İstanbul.
Meral Özbek, Kamusal Alan, (Edite Kitap), Hil Yayınevi, 2010, İstanbul.
Ali Saydam, Algılama Yönetimi, İstanbul: Rota Yayıncılık, 2005.

Planned Learning Activities and Teaching Methods

Lecture
Discussion
Presentation

Assessment Methods and Criteria

	Quantity	Percentage (%)
Mid-term	1	40
Attendance	1	10
Total(%)		50
Contribution of In-term Studies to Overall Grade(%)		50
Contribution of Final Examination to Overall Grade(%)		50
Total(%)		100

Language of Instruction

English

Work Placement(s)

Programme Qualifications / Learning Outcomes

	LO1	LO2	LO3
K1	X	X	X
K2			X
K3	X	X	X
K4		X	X
K5	X	X
K6
K7
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K10			X
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K23
K24		X	X

	LO1	LO2	LO3
K1	X	X	X
K2			X
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K4		X	X
K5	X	X
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K7
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K24		X	X

	LO1	LO2	LO3
K1	X	X	X
K2			X
K3	X	X	X
K4		X	X
K5	X	X
K6
K7
K8	X	X	X
K9
K10			X
K11		X
K12
K13
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K15	X		X
K16
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K20
K21
K22			X
K23
K24		X	X

	LO1	LO2	LO3
K1	X	X	X
K2			X
K3	X	X	X
K4		X	X
K5	X	X
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K7
K8	X	X	X
K9
K10			X
K11		X
K12
K13
K14
K15	X		X
K16
K17
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K22			X
K23
K24		X	X