| Course Type | Elective Course |
|---|
| Course Level | Associate Degree |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 4 |
|---|
| Name of Lecturer(s) |
- |
| Learning Outcomes |
At the end of this course, the students;
- Evaluates the algorithmic structures, format requirements, and user demographics of different social media platforms (Instagram, TikTok, YouTube, X, LinkedIn).
- Creates content pillars aligned with brand goals and establishes sustainable editorial content calendars.
- Produces textual, visual, and video content focused on the target audience using mobile and digital design/editing tools (Canva, CapCut, etc.).
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
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| Recommended Optional Programme Components | |
|---|
| Course Description | This course features modern content covering the processes of building brand identity and community management on digital platforms. Within the scope of the course, content strategies, algorithm analysis, digital advertising, and performance measurement are addressed. The primary objective is to provide students with the competence to increase interaction in the digital world and professionally represent brands on social media platforms. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Evolution of digital media, traditional vs. social media, key terminology. |
|
2nd Week |
Algorithms and format characteristics of Instagram, TikTok, YouTube, X, and LinkedIn. |
|
3rd Week |
Digital consumer behavior, target audience identification, and user persona creation. |
|
4th Week |
Brand positioning, content pillars, and editorial calendar preparation. |
|
5th Week |
Digital copywriting, storytelling techniques, and visual brand identity. |
|
6th Week |
Hands-on content creation workshop using Canva, CapCut, and mobile editing tools. |
|
7th Week |
Midterm exam |
|
8th Week |
Driving organic reach, digital CRM, and interaction strategies. |
|
9th Week |
Presentation of a 1-month strategy and content calendar for a selected brand. |
|
10th Week |
Meta Ads Manager fundamentals, audience targeting, ad formats, and budgeting. |
|
11th Week |
Content automation and AI integration using ChatGPT, Midjourney, and Hootsuite/Buffer. |
|
12th Week |
Crisis communication protocols, case studies, and brand reputation management. |
|
13th Week |
Micro/macro-influencer collaboration workflows, contracts, and campaign structuring. |
|
14th Week |
KPI, ROI, reach, and engagement metrics; reporting via Meta Insights and Google Analytics. |
|
| Recommended or Required Reading | Sosyal Medya-Akademi, Ed: Kara T., Beta Yayınevi, İstanbul, 2012.
Sosyal Medya 101, Kahraman, M., MediaCat Kitapları, İstanbul, 2011.
|
|---|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Project
- Presentation
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
30 |
| Practice |
1 |
10 |
| Total(%) |
|
40 |
| Contribution of In-term Studies to Overall Grade(%) |
|
40 |
| Contribution of Final Examination to Overall Grade(%) |
|
60 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
1 |
1 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
10 |
2 |
20 |
| Preparation for Final exam |
1 |
25 |
25 |
| Course hours |
14 |
3 |
42 |
| Preparation for Midterm exam |
1 |
15 |
15 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
1 |
1 |
| Homework |
|
|
|
| Performance Practice |
4 |
4 |
16 |
| Total Work Load | 120 |
| Total Work Load / 30 (h) | 4 |
| ECTS Credit of the Course | 4 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
