| Course Type | Elective Course |
|---|
| Course Level | Associate Degree |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 5 |
|---|
| Name of Lecturer(s) |
- |
| Learning Outcomes |
At the end of this course, the students;
- Know the concept of marketing.
- Know marketing mix.
- Can make market survey.
- Know distribution channels.
- Possess knowledge about International Marketing.
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | None |
|---|
| Course Description | This course aims to explain the concepts related to marketing and marketing management and marketing in conjunction with the historical development of the idea, the concept of marketing as a whole, to inform about the content and focus. Another important purpose is to equip the students as a candidate for marketing departments of the industry related businesses. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Marketing Topic, Scope, Evolution and Modern Marketing Management |
|
2nd Week |
Marketing Environment, The Role of Strategic Planning and Marketing |
|
3rd Week |
Marketing Information Systems and Marketing Research |
|
4th Week |
Consumer Markets and Consumer Behavior |
|
5th Week |
Industrial (Organizational) Markets and Industrial Buyer Behaviour |
|
6th Week |
Market Sections, Choosing Your Target Market and Demand Estimates |
|
7th Week |
Product, Price |
|
8th Week |
Midterm exam |
|
9th Week |
Generally Promotion (Promotion) |
|
10th Week |
Personal Selling and Sales Management |
|
11th Week |
Advertising, Sales Promotion and Publicity |
|
12th Week |
Distribution: Distribution Channels and Physical Distribution |
|
13th Week |
Marketing Management and Auditing Organization Practice |
|
14th Week |
International Marketing, Services Marketing |
|
| Recommended or Required Reading | - Yükselen, C. (2010). Pazarlama, 8. Baskı, Ankara: Detay Yayıncılık.
- Kotler, P., J. Bowen ve J. Makens. (1999). Marketing for Hospitality and Tourism, Second Edition, New Jersey: Prentice Hall.
- Lovelock, C. Ve J. Wirtz. (2011). Servives Marketing, Seventh Edition, New Jersey: Pearson Education, Inc.
|
|---|
| Planned Learning Activities and Teaching Methods |
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
40 |
| Total(%) |
|
40 |
| Contribution of In-term Studies to Overall Grade(%) |
|
40 |
| Contribution of Final Examination to Overall Grade(%) |
|
60 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
1 |
1 |
| Preparation for Quiz |
0 |
0 |
0 |
| Individual or group work |
14 |
5 |
70 |
| Preparation for Final exam |
1 |
25 |
25 |
| Course hours |
15 |
3 |
45 |
| Preparation for Midterm exam |
1 |
20 |
20 |
| Laboratory (including preparation) |
0 |
0 |
0 |
| Final exam |
1 |
1 |
1 |
| Homework |
0 |
0 |
0 |
| Total Work Load | 162 |
| Total Work Load / 30 (h) | 5.4 |
| ECTS Credit of the Course | 5 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
