| Course Type | Elective Course |
|---|
| Course Level | Master's Degree Without Thesis |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 10 |
|---|
| Name of Lecturer(s) |
|
| Learning Outcomes |
At the end of this course, the students;
- Define strategies of new product design
- Constitute and evaluate new product decisions
- Implement prototype production
- Gain an ability to be dominated by marketing strategies and introduction, distribution of the final product
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | None |
|---|
| Course Description | Strategies of new product design.Trends in consumer.Constitute of new product decisions. Evaluation of new product ideas in terms of technics.Development of new product conseptions.Teamwork and project management.Prototype production.Packaging, shelf life and product performance testing.Production of the final product, the consumer tests.Marketing strategies.Determination of shelf-life and reliability of the final product.Selection of packaging and label design.
Introduction and distribution of the final product |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Strategies of new product design |
|
2nd Week |
Trends in consumer |
|
3rd Week |
Constitute of new product decisions |
|
4th Week |
Evaluation of new product ideas in terms of technic...etc |
|
5th Week |
Development of new product conseptions |
|
6th Week |
Teamwork and project management |
|
7th Week |
Prototype production. |
|
8th Week |
MIDTERM |
|
9th Week |
Packaging, shelf life and product performance testing |
|
10th Week |
Production of the final product, the consumer tests |
|
11th Week |
Marketing strategies |
|
12th Week |
Determination of shelf-life and reliability of the final product |
|
13th Week |
Selection of packaging and label design.Introduction and distribution of the final product |
|
14th Week |
Project presentations |
|
| Recommended or Required Reading | (1) Laura Houseley, Independent Design Guide : Innovative Products from the New Generation, Thames and Hudson
(2) Mike Baxter, Product Design : Practical Methods for the Systematic Development of New Products ,CRC
|
|---|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Discussion
- Questions/Answers
- Case Study
- Problem Solving
- Project
- Report Preparation
- Presentation
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
30 |
| Project |
1 |
20 |
| Total(%) |
|
50 |
| Contribution of In-term Studies to Overall Grade(%) |
|
50 |
| Contribution of Final Examination to Overall Grade(%) |
|
50 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
2 |
2 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
14 |
14 |
196 |
| Preparation for Final exam |
1 |
25 |
25 |
| Course hours |
14 |
3 |
42 |
| Preparation for Midterm exam |
1 |
25 |
25 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
2 |
2 |
| Homework |
1 |
14 |
14 |
| Total Work Load | 306 |
| Total Work Load / 30 (h) | 10.2 |
| ECTS Credit of the Course | 10 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
