| Course Type | Elective Course |
|---|
| Course Level | Master's Degree Without Thesis |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 10 |
|---|
| Name of Lecturer(s) |
|
| Learning Outcomes |
At the end of this course, the students;
- An ability to gain administrative aspects of marketing knowledge and skills
- An ability to understand the strategic decision making of customers and competitors processes by analyzing the companies' product, price, promotion and distribution
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | None |
|---|
| Course Description | The basic concepts of marketing. The evolution of marketing.The function of marketing. Decision making in marketing..
Marketing planning. The management process of marketing. The environmental conditions of marketing. Non-operating conditions.General environmental conditions.Purchasing behavior.Target market decisions.Mixed elements of marketing decisions. Product decisions. Pricing decisions. Distribution decisions. Decisions of promotion.Organization of marketing.Control of marketing operations. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
The basic concepts of marketing. |
|
2nd Week |
The evolution of marketing. |
|
3rd Week |
The function of marketing. Decision making in marketing.. |
|
4th Week |
Marketing planning |
|
5th Week |
The management process of marketing. |
|
6th Week |
The environmental conditions of marketing. Non-operating conditions.. |
|
7th Week |
General environmental conditions. |
|
8th Week |
MIDTERM |
|
9th Week |
Purchasing behavior.Target market decisions. |
|
10th Week |
Mixed elements of marketing decisions. |
|
11th Week |
Product decisions.Pricing decisions.Distribution decisions. |
|
12th Week |
Decisions of promotion.Organization of marketing. |
|
13th Week |
Control of marketing operations. |
|
14th Week |
Student Projects. |
|
| Recommended or Required Reading | ACUNER Ş.A.: Müşteri İlişkilerinde Hareket Noktası: Müşteri Memnuniyeti ve Ölçümü, MPM Yayınları, Ankara, 2001. |
|---|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Discussion
- Questions/Answers
- Case Study
- Problem Solving
- Project
- Report Preparation
- Presentation
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
30 |
| Project |
1 |
20 |
| Total(%) |
|
50 |
| Contribution of In-term Studies to Overall Grade(%) |
|
50 |
| Contribution of Final Examination to Overall Grade(%) |
|
50 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
2 |
2 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
14 |
14 |
196 |
| Preparation for Final exam |
1 |
25 |
25 |
| Course hours |
14 |
3 |
42 |
| Preparation for Midterm exam |
1 |
25 |
25 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
2 |
2 |
| Homework |
1 |
14 |
14 |
| Total Work Load | 306 |
| Total Work Load / 30 (h) | 10.2 |
| ECTS Credit of the Course | 10 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
