PUBLIC RELATIONS IN HEALTH CARE

HCM461

Course Code: HCM461
Semester: -
Theory+Practice: 3 + 0
ECTS: 5

Course Type

Elective Course

Course Level

Bachelor's Degree

Year of Study

Semester

ECTS

Name of Lecturer(s)

Professor Korkut Ersoy

Learning Outcomes

At the end of this course, the students;

Have sufficient knowledge about public relations
Learn management according to objectives and strategic planning model within the program planning approach
Learn how to gain basic presentation competence, which is of great importance in the field of public relations, and how to prepare a public relations project in health institutions

Mode of Delivery

Face to face

Prerequisites

Recommended Optional Programme Components

There is no recommended optional programme component for this course.

Course Description

In this course, the place of public relations in healthcare organization, the organization of public relations, the recognition of the society and personnel of healthcare organizations, the introduction of the organization to the society, marketing processes and methods are examined.

Course Contents

WEEK	TOPICS
1^st Week	Introduction to the course, the concept of public relations
2^nd Week	Concepts related to public relations (advertising, propaganda, image, communication)
3^rd Week	Health sector and public relations
4^th Week	Stages of the public relations process
5^th Week	The concept of promotion
6^th Week	The concept of recognition
7^th Week	Problems in state and public relations
8^th Week	Midterm exam
9^th Week	Public relations in the public sector
10^th Week	Public relations in the private sector
11^th Week	In-house public relations
12^th Week	Tools and methods used in public relations
13^th Week	New concepts and environments in public relations
14^th Week	Public relations in a crisis
15^th Week	The future of advertising and public relations

Recommended or Required Reading

Public Relations In Health Care: A Guide For Professionals, Lewton, Kathleen Larey American Hospital Association 1995
Health Service Public Relations: A Guide To Good Practice, Silver, Roger. Radcliffe Medical Press Ltd. Oxford 1995
Public Relations: Strategies And Tactics Wilcox, Dennis L Longman New York 1998
Kazancı, Metin Halkla İlişkiler Ankara Üniversitesi Ankara 1980

Planned Learning Activities and Teaching Methods

Lecture
Project

Assessment Methods and Criteria

	Quantity	Percentage (%)
Mid-term	1	30
Assignment	1	30
Total(%)		60
Contribution of In-term Studies to Overall Grade(%)		60
Contribution of Final Examination to Overall Grade(%)		40
Total(%)		100

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Midterm exam	1	1	1
Preparation for Quiz	0	0	0
Individual or group work	14	4	56
Preparation for Final exam	1	15	15
Course hours	14	3	42
Preparation for Midterm exam	1	10	10
Laboratory (including preparation)	0	0	0
Final exam	1	1	1
Homework	1	5	5
Article	5	3	15
Total Work Load			145
Total Work Load / 30 (h)			4.83
ECTS Credit of the Course			5

Language of Instruction

Turkish

Work Placement(s)

Programme Qualifications / Learning Outcomes

	LO1	LO2	LO3
K1	X	X	X
K2
K3	X	X	X
K4
K5
K6	X	X	X
K7
K8	X	X	X
K9
K10