MARKETING IN HEALTH CARE ORGANISATION

HCM506

Course Code: HCM506
Semester: -
Theory+Practice: 3 + 0
ECTS: 10

Course Type

Elective Course

Course Level

Master's Degree With Thesis

Year of Study

Semester

ECTS

Name of Lecturer(s)

Professor Berna Simten Malhan

Learning Outcomes

At the end of this course, the students;

Perform analysis about the health facilities' problem
Through the conclusion develop strategic recommendation

Mode of Delivery

Face to face

Prerequisites

Recommended Optional Programme Components

There is no recommended optional programme component for this course.

Course Description

This course focuses on determined real problems of health care facilities and developed policy and strategy for analiysing and solving these problems with sentezing the others courses.

Course Contents

WEEK	TOPICS
1^st Week	Fundamental concepts about marketing
2^nd Week	Healthcare services and properties
3^rd Week	Healthcare goods and properties
4^th Week	Pricing services production in healthcare sector
5^th Week	Distribution of healthcare services
6^th Week	Promotion of healthcare services
7^th Week	Individual sales in healthcare services
8^th Week	Advertisement in healthcare sector
9^th Week	Public relations in healthcare sector
10^th Week	Strategic marketing in healthcare sector
11^th Week	Information about project
12^th Week	Project work
13^th Week	Project work
14^th Week	Project presentation
15^th Week	Project presentation

Recommended or Required Reading

Eren, E, (1997) İşletmelerden Stratejik Yönetim ve İşletme Politikası, Der Yayınevi
Lovelock, Wright (2003) Principles of Service Marketing and Management, Prentice Hall,
Schulz and Johnson, Management of Hospitals (1976) McGraw Hill Book Company,
Tek, Ö. (1997) Pazarlama İlkeleri, İzmir,
Kotler, P. (1983) Principles of Marketing, Prentice Hall
Kindra -Jones(1990), Marketing Strategies for the Health Care Administrator, Canadian Hospital Association Press.
Kotler, P. (1983) Principles of Marketing, Prentice Hall

Planned Learning Activities and Teaching Methods

Lecture
Case Study

Assessment Methods and Criteria

	Quantity	Percentage (%)
Presentation of Case Study	1	40
Total(%)		40
Contribution of In-term Studies to Overall Grade(%)		40
Contribution of Final Examination to Overall Grade(%)		60
Total(%)		100

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Midterm exam	0	0	0
Preparation for Quiz
Individual or group work	14	10	140
Preparation for Final exam	1	12	12
Course hours	14	3	42
Preparation for Midterm exam	2	10	20
Laboratory (including preparation)
Final exam	1	2	2
Homework
Project	1	10	10
Article Presentation	4	5	20
Article	4	10	40
Total Work Load			286
Total Work Load / 30 (h)			9.53
ECTS Credit of the Course			10

Language of Instruction

Turkish

Work Placement(s)

Programme Qualifications / Learning Outcomes

	LO1	LO2
K1	X	X
K2	X	X
K3
K4
K5
K6
K7
K8	X