MARKETING AND COMMUNICATIOB MANAGEMENT

PRP554

Course Code: PRP554
Semester: -
Theory+Practice: 3 + 0
ECTS: 10

Course Type

Elective Course

Course Level

Master's Degree With Thesis

Year of Study

Semester

ECTS

Name of Lecturer(s)

Learning Outcomes

At the end of this course, the students;

To know the basic approaches related to the field of marketing
Understand and discuss the discipline related to terminology, gain information about marketing strategy
To have a knowledge about marketing planning and marketing strategies

Mode of Delivery

Face to face

Prerequisites

Recommended Optional Programme Components

None

Course Description

To acquire a critical understanding of the current issues and debates within both academic and professional contexts of communication, public relations and publicity

Course Contents

WEEK	TOPICS
1^st Week	Fundamental approaches about marketing
2^nd Week	Fundamental approaches about marketing
3^rd Week	Fundamental information about communication
4^th Week	Fundamental information about communication
5^th Week	Relationship between marketing and communication
6^th Week	Relationship between marketing and communication
7^th Week	Midterm
8^th Week	Promotion mix and communication
9^th Week	Promotion mix and communication
10^th Week	Planning of marketing
11^th Week	Strategies of marketing
12^th Week	Consumer Analysis
13^th Week	Market Analysis
14^th Week	Competition Analysis

Recommended or Required Reading

Kotler,P.; Bowen,J. ; Makens J. " Marketing ", Prentice Hall, USA, 1996.
Doyle, P. "Değer Temelli Pazarlama", (Çeviren : Gülfidan Barış), Mediacat, 2003.
Ünüsan, Ç.; Sezgin, M. " Pazarlama İletişimi" , NKM Yayınları, 2005

Planned Learning Activities and Teaching Methods

Lecture
Discussion

Assessment Methods and Criteria

	Quantity	Percentage (%)
Mid-term	1	30
Assignment	1	20
Total(%)		50
Contribution of In-term Studies to Overall Grade(%)		50
Contribution of Final Examination to Overall Grade(%)		50
Total(%)		100

Language of Instruction

Turkish

Work Placement(s)

Programme Qualifications / Learning Outcomes

	LO1	LO2	LO3
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K24

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	LO1	LO2	LO3
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