Information Package
baskent.edu.tr

Master's of Public Relations and Publicity with Thesis

PRP548

CRITICAL APPROACHES IN PUBLIC RELATIONS

Course Code
PRP548
Semester
-
Theory+Practice
3 + 0
ECTS
10
Course TypeElective Course
Course LevelMaster's Degree With Thesis
Year of Study-
Semester-
ECTS10
Name of Lecturer(s) -
Learning Outcomes

At the end of this course, the students;

  1. 1) Knows the theoretical foundations of dominant and critical public relations approaches.
  2. Learns the differences between dominant and critical public relations approaches.
  3. Evaluates public relations texts and activities from a critical perspective.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme Components
Course DescriptionIn the course, the epistemological, ontological, and methodological distinctions of dominant and critical approaches to public relations practice are discussed.
Course Contents
WEEK TOPICS
1st Week Introduction to the Course
2nd Week Dominant Public Relations Approaches
3rd Week Dominant Public Relations Approaches
4th Week Critical Public Relations Approaches
5th Week Critical Public Relations Approaches
6th Week Paradigmatic Divisions in Public Relations
7th Week Paradigmatic Divisions in Public Relations
8th Week Midterm
9th Week Critical Approaches to Public Relations Definitions and Concepts
10th Week Critical Approaches to Public Relations Practices
11th Week Critical Approaches to Public Relations Texts
12th Week Critical Approaches to the Historical Narrative of Public Relations
13th Week Critical Approaches to Public Relations Education
14th Week Public Relations and Ethics
Recommended or Required ReadingBardhan, N., Weaver, C. K. (2011). Public Relations in Global Cultural Contexts: Multi-Paradigmatic Perspectives. New York: Routledge.

Coombs, W. T., Holladay, S. J. (2014). Its Not Just PR: Public Relations in Society. West Sussex: John Wiley & Sons.

Edwards, L., Hodges, C. E. M. (2011). Public Relations, Society & Culture: Theoretical and Empirical Expolartions. New York: Routledge.

Heath, R. L. (2001). Handbook of Public Relations. California: Sage.

Keskin, F., Özdemir, B. P. (2009). Halkla İlişkiler Üzerine Disiplinlerarası Bir Alanın Yönelimleri. Ankara: Dipnot.

L'Etang, J., Pieczka, M. (2002). Halkla İlişkilerde Eleştirel Yaklaşımlar. Ankara: Vadi Yayınları.
L'Etang, J., ? McKie, ?D. ve Snow, N. (2016).The Routledge Handbook of Critical Public Relations. New York: Routledge.

Mickey, T. J. (2003). Deconstructing Public Relations: Public Relations Criticism. New Jersey: Lawrence Erlbaum Associates.

Yıldırım Becerikli, S. (2008). ...ve Halkla İlişkiler: Şeytanın Avukatlığından Arabuluculuğa; Bir Disiplinin Eleştirel Analizi. Ankara: Karınca Yayınları.

Yıldırım Becerikli, S. (2011). Halkla İlişkiler ve Reklamın Anatomisi Eleştirel Bir Kavrayış. Ankara: Ütopya.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Questions/Answers
  • Case Study
  • Presentation
  • Discussion
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 50
Total(%) 50
Contribution of In-term Studies to Overall Grade(%) 50
Contribution of Final Examination to Overall Grade(%) 50
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 2 2
Preparation for Quiz
Individual or group work
Preparation for Final exam 1 55 55
Course hours 14 3 42
Preparation for Midterm exam 1 55 55
Laboratory (including preparation)
Final exam 1 2 2
Homework
Total Work Load156
Total Work Load / 30 (h)5.2
ECTS Credit of the Course10
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

LO1 LO2 LO3
K1
K2
K3
K4
K5
K6
K7
K8
K9
K10
K11
K12
K13
K14
K15
K16
K17
K18
K19
K20
K21
K22
K23
K24