Information Package
baskent.edu.tr

Master's of Public Relations and Publicity with Thesis

PRP547

ADVERTISING STUDIES

Course Code
PRP547
Semester
-
Theory+Practice
3 + 0
ECTS
10
Course TypeElective Course
Course LevelMaster's Degree With Thesis
Year of Study-
Semester-
ECTS10
Name of Lecturer(s) -
Learning Outcomes

At the end of this course, the students;

  1. Would be able to understand and use discipline and discipline related terminology,
  2. Gain information about advertising production and consumption,
  3. Can be read an advertising text with different textual analysing methods.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionTo acquire a critical understanding of the current issues and debates within both academic and professional contexts of communication, public relations and publicity.
Course Contents
WEEK TOPICS
1st Week Advertising as a form of communication
2nd Week Advertising as a form of communication
3rd Week Advertising as a form of communication
4th Week Advertising as a marketing tool
5th Week Advertising as a marketing tool
6th Week Advertising industry
7th Week Midterm
8th Week Advertising industry
9th Week Production of advertising campaign process
10th Week Production of advertising campaign process
11th Week Advertising and consumption society and culture
12th Week Advertising and consumption society and culture
13th Week Reading advertising: structuralist and post-structuralist approaches
14th Week Reading advertising: structuralist and post-structuralist approaches
Recommended or Required ReadingChapman, Simon (1986) Great Expectorations: Advertising and the Tabocco
Industry. Great Britain: Comedia Publishing.
Cook, Guy (2001) The Discourse of Advertising. London: Routledge.
Dağtaş, Banu (2003) Reklamı Okumak. Ankara: Ütopya
Dyer, Gillian (1999) Advertising as Communication. London: Routledge Elden, Ewen, Stuart (1976), Captain of consciousness, Advertising and the Social Roots New York: Mc Graw-Hill.
Müge vd. 2005. Şimdi Reklamlar. İstanbul: İletişim Yayınları Leiss, W., Kline, Mattelart, Armand (1991b) Advertising International: The Privatisationof Public Space. London: Routledge.
S. ve Sut Jhally (1988) Social Communication in Advertising. Nelson: Canada.
Wernick, Andrew (1996) Promosyon Kültürü. Reklam, İdeoloji ve Sembolik
Anlatım. Çev: O. Akınhay. Bilim ve Sanat: Ankara.
Williamson, Judith (2001) Reklamların Dili. Reklamlarda Anlam ve İdeoloji. Cev: Fethi. Ütopya: Ankara
Yavuz, Şahinde (2007) Reklamları İzlediniz. Ütopya: Ankara
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
  • Presentation
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 30
Assignment 1 20
Total(%) 50
Contribution of In-term Studies to Overall Grade(%) 50
Contribution of Final Examination to Overall Grade(%) 50
Total(%) 100
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

LO1 LO2 LO3
K1
K2
K3
K4
K5
K6
K7
K8
K9
K10
K11
K12
K13
K14
K15
K16
K17
K18
K19
K20
K21
K22
K23
K24