Information Package
baskent.edu.tr

Master's of Public Relations and Publicity with Thesis

PRP545

PUBLIV RELATIONS INDUSTRIES

Course Code
PRP545
Semester
-
Theory+Practice
3 + 0
ECTS
10
Course TypeElective Course
Course LevelMaster's Degree With Thesis
Year of Study-
Semester-
ECTS10
Name of Lecturer(s) -
Learning Outcomes

At the end of this course, the students;

  1. Knows the actors of the public relations industry and their roles within the industry. and for-profits compare and contrast
  2. Evaluates the relationships between public relations actors from a critical perspective.
  3. Discusses the differences between public relations activities carried out in various organizations.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionThe course focuses on the roles of the actors that have turned public relations into an industry and their relationships with one another. Additionally, the course discusses the key differences and similarities between the public relations activities carried out by various institutions.
Course Contents
WEEK TOPICS
1st Week Introduction to the Course
2nd Week From the Public Relations Sector to the Public Relations Industry
3rd Week Actors of the Public Relations Industry: Public Relations Agencies
4th Week Actors of the Public Relations Industry: Organizations
5th Week Actors of the Public Relations Industry: Media
6th Week Actors of the Public Relations Industry: Professional Associations
7th Week Actors of the Public Relations Industry: Strategic Publics and Activist Publics
8th Week Midterm
9th Week Actors of the Public Relations Industry: Public Relations Academics
10th Week Public Relations in the Private Sector
11th Week Public Relations in Public Institutions
12th Week Public Relations in Non-Governmental Organizations
13th Week Activist Public Relations
14th Week General Evaluation
Recommended or Required ReadingAkbulut, D. ve Üstünbaş, B. (2021). Ulusal ve Uluslararası Halkla İlişkiler Ajanslarının Uygulama Alanları Üzerine Bir Karşılaştırma, Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi, 9 (1), 157-192.
Gençtürk Hızal, G. S. (2010). Uluslararası Halkla İlişkiler Endüstrisinin Görünümü. Uluslararası Halkla İlişkiler Sempozyumu Bildiri Kitabı. Cilt I. Uluslararası Halkla İlişkiler Sempozyumu 2009 (Uluslararası Kıbrıs Üniversitesi ve Akdeniz Üniversitesi) Lefkoşe, KKTC. Akdeniz Üniversitesi İletişim Fakültesi Yayınları: Antalya, s. 87-96.
Gençtürk Hızal, G. S. (2013). Medya ve Halkla İlişkiler Endüstrisi Ortakyaşarlığında Haberin Halkla İlişkilerleşmesi. Halkla İlişkilerin Kazancı: Geçmiş Eğilimler, Yeni Yönelimler. M. Aktaş Yamanoğlu ve P. Özdemir (der.) içinde. Ankara: DeKi. 399-426
Morris, T., & Goldsworthy, S. (2016). PR-a persuasive industry: Spin, public relations and the shaping of the modern media. Springer.
Taylor, M., ve Yang, A. (2015). Have Global Ethical Values Emerged in the Public Relations Industry Evidence From National and International Professional Public Relations Associations. Journal of business ethics, 130, 543-555.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
  • Questions/Answers
  • Case Study
  • Presentation
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 50
Total(%) 50
Contribution of In-term Studies to Overall Grade(%) 50
Contribution of Final Examination to Overall Grade(%) 50
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 2 2
Preparation for Quiz
Individual or group work
Preparation for Final exam 1 55 55
Course hours 14 3 42
Preparation for Midterm exam 1 55 55
Laboratory (including preparation)
Final exam 1 2 2
Homework
Total Work Load156
Total Work Load / 30 (h)5.2
ECTS Credit of the Course10
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

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