Information Package
baskent.edu.tr

Master's of Public Relations and Publicity with Thesis

PRP538

SOCIAL INFLUENCE

Course Code
PRP538
Semester
-
Theory+Practice
3 + 0
ECTS
10
Course TypeElective Course
Course LevelMaster's Degree With Thesis
Year of Study-
Semester-
ECTS10
Name of Lecturer(s) -
Learning Outcomes

At the end of this course, the students;

  1. To learn main concepts of the field
  2. To learn main approaches of the field
  3. To learn main methods of the field
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionStudents should be able to comprehension of main concepts, theories and methods of persuasion.
Course Contents
WEEK TOPICS
1st Week Social influence
2nd Week Persuasion theories
3rd Week Persuasion theories
4th Week Advertising and persuasion
5th Week Advertising and persuasion
6th Week Persuasion campaigns
7th Week Midterm
8th Week Propaganda and persuasion
9th Week Persuasion by fear
10th Week Persuasion by leadership
11th Week Mass media and persuasion
12th Week Availability convinced and resistance
13th Week Persuasion and ethic
14th Week Basic persuasion techniques
Recommended or Required ReadingCialdini, R. B. (1993). Influence : Science and practice. New York: Quill William Morrow.
Cialdini, R. B. (1993). Influence: the psychology of persuasion New York: Quill William Morrow.
Garth S. J., & O'Donnell, V. (1992). Propaganda and Persuasion. N. P., CA: Sage
Larson, C. U. (1995). Persuasion: Reception and responsibility. Belmont: Wadsworth.
O'Keefe, D. J. (1990). Persuasion: Theory and research. Newbury Park: Sage.
Roloff, M. E., & Miller, G. R. (1980). Persuasion: New directions in theory and research. Beverly Hills: Sage.
Zimbardo, P. G., & Leippe, M. R. (1991). The psychology of attitude change and social influence. Boston: McGraw Hill.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
  • Case Study
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 30
Assignment 1 10
Total(%) 40
Contribution of In-term Studies to Overall Grade(%) 40
Contribution of Final Examination to Overall Grade(%) 60
Total(%) 100
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

LO1 LO2 LO3
K1
K2
K3
K4
K5
K6
K7
K8
K9
K10
K11
K12
K13
K14
K15
K16
K17
K18
K19
K20
K21
K22
K23
K24