Information Package
baskent.edu.tr

Master's of Public Relations and Publicity with Thesis

PRP533

PUBLIC RELATIONS HISTORY

Course Code
PRP533
Semester
-
Theory+Practice
3 + 0
ECTS
10
Course TypeElective Course
Course LevelMaster's Degree With Thesis
Year of Study-
Semester-
ECTS10
Name of Lecturer(s) -
Learning Outcomes

At the end of this course, the students;

  1. Learn the periodizations of the US-based standard and progressive historical narrative of public relations and the main discussions of the approaches that criticize ethnocentric public relations historiography.
  2. Learn the history of public relations that emerged in different continents/countries at different dates, contexts and with different practices, and that public relations is shaped in specific ways according to each context.
  3. Learn the neglected areas in the history of Turkish public relations, historical actors and pioneers of the field.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionIn this course, the periodizations of the US-based standard and progressive historical narrative of public relations and the main approaches that criticize ethnocentric public relations historiography are discussed.
Course Contents
WEEK TOPICS
1st Week Introduction the the Course
2nd Week From Writing History to Making History: What is History?
3rd Week Dominant and Alternative Approaches in Public Relations Historiography: American and European-centered Historical Narratives
4th Week Neglected Ones in the History of Public Relations: Peripheral Practices and Criticisms of Ethnocentrism
5th Week Different Paths in Public Relations History: Examples from America, Europe and Australia
6th Week Different Paths in Public Relations History: Examples from Africa and Asia
7th Week Public Relations History in Turkey: Relations between the Governors and the Governed in the Ottoman Empire
8th Week Midterm
9th Week Public Relations History in Turkey: Publicity and Propaganda Activities in the First Period of the Republic of Turkey
10th Week Public Relations History in Turkey: Political Public Relations Activities in the Multi-Party Era
11th Week Public Relations History in Turkey: Institutionalization Years of Public Relations in Public Administration
12th Week Public Relations History in Turkey: Liberal Policy and Public Relations in Private Sector
13th Week Public Relations in Turkey and in the World Today: Globalization, Digitalization and Public Relations
14th Week General Evaluation
Recommended or Required ReadingAkçay, E. (2017). Ulus Markalama Örneği Olarak `Karadeniz Vapuru'Güncel Sosyal Bilimler Araştırmaları. In Gürkan Kalkan (ed.). RSA Academic Publishing.
Aktaş Yamanoğlu, M., G.S. Gençtürk Hızal, B.P. Özdemir (2013). Türkiye?de Halkla İlişkiler Tarihi Kurumsallaşma Yılları 1960-1980. Ankara: DeKi.
Bernays, E. L. (1928). Propaganda. New York: Horace Liveright.
Coombs, W. T., Holladay, S. J. (2011). Privileging an Activist vs. a Corporate View of Public Relations History in the U.S. Public Relations Review, 38 (3): 347-353.
Creedon, P. J. (1989). Public Relations History Misses `Her Story?. Journalism Educator, 44 (3): 26-30.
Ewen, S. (1996). PR! A Social History of Spin. New York: Basic Books.
Gençtürk Hızal, G. S. (2012). Cumhuriyetin İlk Döneminde Bir Rıza Mühendisi: Vedat Nedim Tör. Journal of Turkish Studies, 37: 153-176.
Gençtürk Hızal, G.S., Özdemir, B. P., Aktaş Yamanoğlu, M. (2014). Tracking Public Relations History in 1960?s Turkey: The Prevalence and Reflections of Development Discourse. Public Relations Review, 40 (4): 632- 638.
Karaaslan Şanlı, H. (2013). Türkiye'de Halkla İlişkiler Tarihi Açısından İhmal Edilmiş Bir Alan: Tek-Parti Dönemi ve Halkla İlişkiler. Halkla İlişkilerin Kazancı: Geçmiş Eğilimler, Yeni Yönelimler. In Melike Aktaş Yamanoğlu ve Pınar Özdemir (ed). Ankara: DeKi. 243-260.
Karaaslan Şanlı, H. (2015). The Historiography of Public Relations in Turkish Public Relations Books. Galatasaray İletişim Dergisi, 23: 135-149.
Kazancı, M. (2005). Türklerde Devletle İlişkiler Üzerine Bazı Notlar. iletişim: araştırmaları Dergisi, 2005 (3): 1-29.
Kazancı, M. (2006). Osmanlıda Halkla İlişkiler. Selçuk Üniversitesi İletişim Fakültesi, 4(3): 5-20.
Keloğlu İşler, E. (2007). Demokrat Parti'nin Halkla İlişkileri Üzerine Bir İnceleme. İletişim Kuram ve Araştırma Dergisi, 24, 111-128.
L'Etang, J. (2008). Writing PR History: Issues, Methods and Politics. Journal of Communication
Management, 12 (4): 319-335.
Logan, N. (2014). Review Corporate Voice and Ideology: An Alternate Approach to Understanding Public Relations History. Public Relations Review, 40 (4), 661-668.
Myers, C. (2021). Public Relations History: Theory, Practice, and Profession. New York: Routledge.
Özdemir, B. P. (2016). Building a `Modern and `Western Image: Miss Turkey Beauty Contests from 1929 to 1933. Public Relations Review, 42: 759-765.
St. John III, B. Opdycke Lamme, M. ve L?Etang, J. (ed) (2013). Pathways to Public Relations: Histories of Practice and Profession. New York: Routledge.
Terkan, N. (1999). Türk Devlet Geleneğinde Halkla İlişkiler. Selçuk İletişim, 1 (1): 84-90.
Theofilou, A. (ed.) (2020). Women in PR History. New York: Routledge.
Vercic, D., van Ruler, B., Bütschi, G., Flodin, B. (2001). On the Definition of Public Relations: a Europen View. Public Relations Review, 27: 373-387.
Watson, T. (2013) Let's Get Dangerous: A Review of Current Public Relations Historical Scholarship. Halkla İlişkilerin Kazancı: Geçmiş Eğilimler, Yeni Yönelimler. In Melike Aktaş Yamanoğlu ve Pınar Özdemir (ed.). Ankara: DeKi. 201-221.
Yıldırım Becerikli, S. (2005). Uluslararası Halkla İlişkiler. Ankara: Nobel.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
  • Questions/Answers
  • Presentation
  • Case Study
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 30
Project 1 10
Total(%) 40
Contribution of In-term Studies to Overall Grade(%) 40
Contribution of Final Examination to Overall Grade(%) 60
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 3 3
Preparation for Quiz 2 15 30
Individual or group work 1 20 20
Preparation for Final exam 1 40 40
Course hours 14 3 42
Preparation for Midterm exam 1 20 20
Laboratory (including preparation)
Final exam 1 4 4
Homework 2 30 60
Field Research 1 25 25
Article Presentation 1 2 2
Article 1 30 30
Total Work Load276
Total Work Load / 30 (h)9.2
ECTS Credit of the Course10
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

LO1 LO2 LO3
K1 X X X
K2 X X X
K3 X X X
K4
K5
K6
K7
K8
K9
K10
K11
K12 X X X
K13
K14 X X X
K15 X X X
K16
K17
K18
K19
K20
K21
K22
K23 X X X
K24 X X X